CITY BRAND - PURPOSE

no 63

no 63 February 2012
theme of the issue:
CITY BRAND

Article

From editors

Interview

Forget brand building
- interview with Simon Anholt - Agnieszka Furmańczyk

Presentation

Montreal – creativity, originality and diversity

Analysis

The feudal world of the brand
- Artur Zaguła

Career in Culture

Creativity centre
- interview with Muhd Hanafiah - Agnieszka Furmańczyk

Culture Industries

Strong brand "phenomenon"
- Paul Alezraa

Young culture

Conscious effort
- interview with Matshidiso Mlaba, Marketing Director, Public Liaison Department, City of Johannesburg - Agnieszka Furmańczyk

Workshop

Australia - overarching brand
- interview with Caroline Bergman, Project Manager, Building Brand Australia - Agnieszka Furmańczyk

Feature

Unique identity
- Igor Gałązkiewicz

On the Margin

Creative Szczecin, renewed
- Marcin Niewęgłowski